GANT 75th Anniversary — Seeding Lounge & Meistersaal

Beinghunted. took over the largest suite at the Hotel Telegraphenamt, set in Berlin’s historic former central telegraph office and named Germany’s best design hotel by Falstaff, and rebuilt it from the ground up into a kind of college fraternity house. Old and new friends of the brand were invited into this Seeding Lounge, which also became the setting for the week’s conversations.

The week closed with a friends-and-family dinner at the historic Meistersaal, the hall where David Bowie, Iggy Pop, and Brian Eno once recorded. Here Beinghunted. left the legendary room largely as it was and instead conceived and executed the food, the décor, and the full guest experience. Across both spaces, the build, the production, and the guest management were Beinghunted.’s.

The two spaces gave the anniversary its range. The Seeding Lounge tied GANT’s heritage and its ‘Never Stop Learning’ theme to a campus and fraternity world, and worked as a private base where the right people could meet. The Meistersaal, a room whose history carried the evening on its own, was the natural place to close a week built around heritage and legacy.