An Everyday Life of Unforeseen Needs

Unforeseen Need is a short film series created for the GORE-TEX Brand by Beinghunted.

The six-part series follows a string of unfortunate everyday life occurrences through the eyes of two protagonists.

The concept for the films was developed in 2023 with the intent of breaking from the conventional way of thinking campaigns. Instead of being overly branded, it is subtle. Instead of being sped up for attention span purposes, it is slow. In focusing on the filmic qualities of aesthetics and tension, Unforeseen Needs plays with a different tone for branded content.

With a unique aesthetic lens and approach to narrative, the project taps are part of our ongoing partnership with the GORE-TEX brand, that sees Beinghunted. exploring the many sides and expressions that have created the foundation of the GORE-TEX Brand’s global appeal.

The films were shot in Vienna using a local cast at visually distinct sites in the city.