Activation Concept & Launch Assets for Gel-Kayano 5 360

The Gel-Kayano 5 360 is Asics first hybrid model which combines the upper of the classic Gel-Kayano with the brand’s innovative new Gel-360 sole technology. For additional comfort, the shoe comes with the completely waterproof and highly breathable GORE-TEX product technology. 

Beinghunted developed a creative concept with a technical approach. Photos, as well as video, were shot in a forest-like environment with added elements such as an animation of the Asics Gel and simulated rain. Besides the link to the color scheme – humid jungle, foggy forest – these elements also highlight the shoes’ innovative construction.

Beinghunted. created an immersive point of sale installation to highlight the GORE-TEX product technology implemented in this model. The miniature weather chamber has been in use in several retail locations.