Kinetics, Movement, Comfort

For S/S 2019, Veilance introduced Fast & Light – a capsule running collection that consists of styles produced in ultra-lightweight high performing materials using advanced construction technologies.

To emphasize the products’ versatility, the idea behind the product campaign for this collection drew inspiration from kinetics and the basic theories of movement. All outfits represent different activities and were shot highlighting the aspect of comfort through a fluid choreography performed by a professional dancer.

Beinghunted. supported Veilance in translating the main concept – movement & energy – into for a production encompassing photography, videography, and sound. In close dialogue with Veilance, Beinghunted. managed all aspects of the project from talent scouting, creative direction, asset creation to the delivery of all assets for various communication channels.